Where To Start??

Some things to keep in mind when you and your dealer decide to

introduce your products on the dealership website:

• It is important to have one process for all customers—online

and onsite since the majority start the process online, but still

finish it onsite at the dealership.

• Maintain a business document rule—In other words don’t let

the site look or have the feel of a video game—keep it

professional looking.

• Extend the process beyond the delivery and throughout

ownership using phone applications to maintain the connection

between the dealership and the customer.

• The site should be easy to navigate so the customer can easily

move around, finding features, qualifications, and even pricing and

processes such as claims procedures.

• Update the site frequently with fresh information.